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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

SS

Mar 3, 2022

I​ found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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351 - 375 of 1,095 Reviews for What is Social?

By Apurva J

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Aug 25, 2020

it is an amazing course. It helps me alot to understand the things in the marketplace

By Osama A H

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Apr 13, 2017

Vision now updated with magnificent science which i hope to be useful for my society.

By Guillermo D

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Sep 19, 2016

excelente profesional y muy biene structurado te abre el panorama y es realmente util

By Jostein D G

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Dec 10, 2015

Excellent course - one of the best on Coursera so far. To the point and stimulating!

By Jessica A

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Nov 2, 2017

This course taught me a great deal about the basics on social media, even as a low l

By CJ O

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Apr 12, 2017

This was my first Coursera course and I liked it so much I enrolled in the next one.

By Yasmina m

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Feb 10, 2021

very beneficial for someone who hasnt any idea about marketing or digital marketing

By Stephen M F

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Jun 21, 2020

Enjoying it so far this is my first online course and I'm loving the format so far!

By Kailey D L

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Sep 24, 2017

Great course very informative, Im looking forward to watching my Klout score go up!

By Swati J

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Oct 25, 2015

Very insightful starting point to Social Media Marketing. Looking forward to MOOC 2

By Yue D

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Dec 16, 2019

Very helpful indeed! Really help to bring my career further as a digital marketer.

By Tracey P M

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Jan 25, 2017

Great first experience for someone wanting to begin the study of social marketing.

By Sabrina R

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Apr 19, 2020

Exciting, approachable, effective. Thank you. I will continue with the next MOOC.

By Kristine J M

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Apr 10, 2020

This is very helpful. I hope that you’ll keep education accessible to the public.

By Nathália B

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Mar 26, 2019

Very useful for everyone who wants to develop their social media or work with it.

By Ksenia L

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May 13, 2020

It was a wonderful inspiring experience! Thanks to teachers and fellow students!

By Zeeshan A J

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Nov 25, 2016

Excellent course, gave important insights into the Social Media Marketing field.

By richard g w

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May 7, 2016

Great overview that prepares you for the upcoming courses in the Specialization.

By afam u

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Mar 13, 2016

Insightful!!! Made me realised there's more on the social sphere than i thought.

By Heather S

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Mar 12, 2016

Very informative. Delivered its promise to introduce you to Social Media as well

By Pooja P

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Dec 19, 2022

i really enjoyed the whole material and videos provided here. very informative.

By Mostafa M M Z

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Dec 27, 2021

This course is great and i believe it's a huge step for me to build my carrier.

By Gauravi g

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Mar 1, 2020

This course was really helpful and has helped me add up one more skill in my cv

By Oriana V R R

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Aug 6, 2019

Very helpful and didactic. Made me see things very differently about marketing.

By Kimberly R

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Dec 12, 2016

Very insightful and informative. I look forward to advancing with every course!