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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

SS

Mar 3, 2022

I​ found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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376 - 400 of 1,095 Reviews for What is Social?

By Amy R

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Oct 11, 2021

Extremely informative for an introductory course! Looking forward to the rest.

By Anabell P

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Dec 28, 2020

Thank you so much! I love this course. I will take more courses in the future.

By Matarishwan

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Feb 7, 2016

Had a great learning experience under Randy. He keeps things simple and crisp.

By Gloria E A D

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Mar 13, 2025

Gracias por la información, lecturas y casos (en algunos casos actualizados).

By Biswajeet R

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May 25, 2020

I learned very important insights to social media engagement for my business

By SRIKANTH C

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May 16, 2020

it is a very good course for the people. Who want to learn for the beginning.

By Valeria R

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Apr 26, 2020

Love it! so grateful for this course. Really looking forward to the next one!

By Renae C

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Jun 5, 2018

This was a great introduction to Social Media Marketing and very informative.

By Donald A

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Oct 12, 2017

Outstanding ideas, and a great flow of thought. Superb delivery and content.

By Danielle R

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Jan 17, 2016

Very useful and hands-on course! I learned a lot and am eager to learn more!

By Diwakar D

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Dec 1, 2022

All of you great teachers have given your valuable knowledge, we are blessed

By Terence l

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Feb 7, 2019

A very good Introduction class to make a good start of learning social media

By Ana N

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Oct 8, 2024

Un curso muy interesante, que nos ayuda a saber la importancia de las redes

By CHRIFI A M

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Nov 22, 2019

Very good course, simple to understand and has flexible schedule, thank you

By Sachin S 1

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Apr 14, 2018

Great course in introduction to social marketing. looking forward to MOOC 2

By Emily H

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Dec 4, 2016

Great information and useful assignments! I'm looking forward to MOOC 2! :)

By Kavishka W

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Jan 27, 2024

This is a very good course for beginners without any previous experiences.

By Huzaifa A

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May 5, 2021

Amazing learning, That I receive from Coursera and Northwestern University

By Swayam B

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May 5, 2020

An excellent introduction to all things possible in today's digital world.

By Sarah B

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Nov 2, 2017

course that helped me to see another way of dealing with partner networks.

By Talia O G

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Sep 14, 2016

A nice and very interesting introduction to the field of Social marketing.

By Vladimir B

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Apr 15, 2020

Great course with vibrant videos and in-depth reviews of the social media

By Cy L

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Jun 13, 2021

Interesting course with helpful information that you can use immediately

By anshuman y

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Jan 20, 2019

Lot of good insights and relevant learnings applicable to the real world

By The M R

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Mar 28, 2017

Great course with relevant, actionable information. I highly recommend!