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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3901 - 3925 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By tauqeer a

•

Nov 15, 2022

ultimately recommended course

By Rimsha J

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Nov 14, 2022

It was an amazing experience

By Talha I

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Nov 14, 2022

Perfect for Digital Marketing

By Amar S

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Nov 8, 2022

superb and very knowledgeable

By Sadia A

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Nov 1, 2022

Amazing course. thanks Google

By Zinhle M

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Oct 1, 2022

I need the certificate please

By Peace E

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Sep 5, 2022

Very educative and empowering

By Thammana N

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Aug 28, 2022

very intresting and excellent

By Adheena E S

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Aug 23, 2022

This was a wonderfull course.

By Ciera V

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Aug 17, 2022

It was a great first course.

By Ronnie F

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Aug 3, 2022

Very thorough and informative

By SHERWIN D

•

May 10, 2022

Well explained and in detail.

By Faris P

•

Jan 14, 2026

Great step by step education

By Axel V

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Nov 25, 2025

Exelente, mucho aprendizaje.

By Melissa a e

•

Mar 23, 2025

Muy buen curso y actualizado

By Daniel F

•

Jan 16, 2025

Excelente 100 % recomendable

By Jerry S

•

Nov 19, 2024

The course is very very good

By Курманаева А Д

•

Nov 13, 2024

Очень хороший и поучительный

By MohAzeem

•

Oct 26, 2024

I've got vast new knowledges

By Nikhil B

•

Sep 20, 2024

awesome certification course

By Arturo M

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Sep 11, 2024

Maravilloso y super práctico

By Humberto C

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Aug 24, 2024

Was streamlined and helpful.

By Jeremiah D C

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Jul 31, 2024

So much to learn. Thank you!

By Shivangi S

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Jun 18, 2024

Thank you for the experience

By Nikhil K

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May 19, 2024

Very helpful and informative