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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3926 - 3950 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Deepika S

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Feb 16, 2024

it is very useful for my job

By Coats C

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Jan 25, 2024

wonderful experience already

By Adeleke O

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Nov 21, 2023

The facilitator is awesome !

By Sintija J

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Nov 17, 2023

I enjoy the learning process

By ami a

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Nov 6, 2023

Great information, Thank you

By Uduak E

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Aug 21, 2023

So much to learn, I love it!

By david M

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Jul 31, 2023

Thorough and well presented!

By Eldina Z

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Jun 19, 2023

Very interesting and useful!

By SHAISTA S

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Jun 11, 2023

so good course so much learn

By Du'a N Y Z ד ז

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Mar 12, 2023

Informative & easy-to-follow

By Terrance G

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Mar 8, 2023

Amazing start to the program

By Hossam Z

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Feb 24, 2023

Excellent from all aspects.

By Asilo D

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Feb 15, 2023

The course was very engaging

By Trick S

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Feb 4, 2023

This coure is surely amazing

By Gokul K

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Jan 17, 2023

good course it helps me lot

By Double 0 G

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Jan 1, 2023

Useful detailed information,

By Abhinav S

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Dec 16, 2022

GREAT LEARNING FOR BEGINNERS

By Cj M

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Dec 7, 2022

definitely going to continue

By Muhammad A K

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Nov 25, 2022

i like to learn new horizons

By Sakina C (

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Nov 15, 2022

Informative and interesting.

By Nader G

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Nov 12, 2022

It was great i learned a lot

By Netrnapha S

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Nov 7, 2022

ฉันชอบที่ได้เรียนหลักสูตรนี้

By Ēriks P

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Oct 20, 2022

Замечательное преподавание!

By Akinfenwa G A

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Oct 13, 2022

Awesome Content, Great Team

By Olumide O O

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Sep 17, 2022

Great course Great delivery