Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

3976 - 4000 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Joseph C

•

Jun 11, 2024

Simply fantastic teachings.

By zhensheng x

•

Jun 1, 2024

perfect studying experience

By Furqan A S

•

Mar 23, 2024

Great Learning Experience!

By Yashika B

•

Mar 11, 2024

Thankyou so much Coursera!!

By Syed U H

•

Feb 14, 2024

Excellent and comprehensive

By Rizwana K

•

Dec 15, 2023

Thanks to Shopdaar Academy.

By Azhar S

•

Oct 24, 2023

it awesome course by google

By Jian C

•

Oct 23, 2023

Best online course to learn

By Shadi A

•

Oct 11, 2023

I really liked this course.

By Syeda S Q

•

Sep 28, 2023

I really love this course .

By Mike D

•

Sep 15, 2023

Very clear and informative.

By MUHAMMAD T

•

Aug 13, 2023

Great Course for beginners.

By Mtarech A

•

Jul 4, 2023

THANKS, GOOGLE AND COURSERA

By Thelma O

•

Feb 3, 2023

i learnt so much. thank you

By Таалайкул К

•

Jan 20, 2023

Nice and very useful course

By Emmanuel N

•

Jan 10, 2023

Great introductory course.

By Sandra G

•

Jan 2, 2023

Really rich and well paced!

By Aiman R

•

Nov 18, 2022

It's was best course to me.

By mohamed b

•

Oct 20, 2022

This course is really good

By FAWZIA M B J A

•

Oct 11, 2022

شكرا لكم ، كانت دورة جميلة

By 송주형학부생

•

Sep 23, 2022

Great course for beginners

By Soad s

•

Sep 21, 2022

very useuful and interested

By Dilpreet S G

•

Aug 26, 2022

great!! thankfull to google

By timothy . K

•

Aug 19, 2022

Great Value and good Skills