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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3951 - 3975 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Furqan S

•

Jul 20, 2022

Nice content by Google Team!

By Gabriel E

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Jul 12, 2022

very educutive and engaging

By Jose I S

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Jun 28, 2022

muy bueno , pero muuy basico

By Earlynn B

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Jun 17, 2022

It was an informative course

By Syris Y

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Feb 10, 2026

very good and informational

By mihnea-florin c

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Nov 13, 2025

very useful and interesting

By Rana M R

•

Sep 3, 2025

Good Data for Beginer Level

By Malaika

•

Aug 3, 2025

GREAT AND AMAZIING PLATFORM

By Raifa A

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Jul 29, 2025

Sangat ringkas dan efisien.

By MARIELA G C

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Jun 27, 2025

Es increíble me gusto mucho

By Poorni N

•

Jun 22, 2025

not getting my certificate.

By Vasanth R - S

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May 21, 2025

Very nice and useful course

By Sony D

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Feb 8, 2025

Good, helpful, outstanding,

By Aiden Y

•

Jan 30, 2025

This course is recommended!

By Shehzad H

•

Jan 17, 2025

0utstanding well explained.

By laura v p

•

Nov 26, 2024

muy buen curso para iniciar

By Anudeep V

•

Oct 20, 2024

love this foundation course

By Mustansar G

•

Oct 7, 2024

This course is very helpful

By Badria A

•

Sep 9, 2024

thanks you i enjoy learning

By Ali Q

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Sep 7, 2024

Thats great thankyou google

By João C P

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Sep 5, 2024

Este curso é uma maravilha!

By Qammar S

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Aug 21, 2024

Good content for beginners.

By Carol N S

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Aug 3, 2024

Muy completo, aprendí mucho

By maria p

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Jul 26, 2024

Muy interesante y didactico

By Ekemini O

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Jul 18, 2024

Amazing learning experience