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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4001 - 4025 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By siripurapu s

•

Aug 18, 2022

enjoyed learning the course

By Jacinta H

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Aug 9, 2022

Love it! Brilliant content!

By talha k

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Jul 19, 2022

Its a best course by google

By Adewara O d

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Jul 16, 2022

this was really educative.

By Waleed B

•

Jul 2, 2022

very good study and easy...

By Love J

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Jun 22, 2022

Great Course! Learned A LOT

By Ahmed K

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May 24, 2022

Amazing, easy and enjoyable

By kumar N

•

Feb 27, 2026

For beginners, it's great.

By DIEGO A M C

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Nov 21, 2025

MUY BUENO ME HA ENCANTADO.

By Misbah

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Nov 9, 2025

Great it's benefial for us

By Habiba T

•

Nov 8, 2025

Too much benificial course

By Nurul A N

•

Oct 9, 2025

THANK YOU SO MUCH COURSERA

By Suhana G

•

Oct 5, 2025

Great course for beginners

By MARCO K

•

Jul 30, 2025

Tolle Präsentation mit KI!

By Milagros S A

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Jul 9, 2025

deseo bajar mi certificado

By Kim N

•

Jul 7, 2025

gooooooooooooooddddddddddd

By SHAIK I

•

Jun 16, 2025

this is a wondefull course

By pavan k p

•

Apr 28, 2025

Great course for beginners

By Kenny G

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Apr 17, 2025

Great introduction classes

By Mariah C

•

Mar 20, 2025

It’s a great understanding

By Deborah N

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Mar 19, 2025

Amazing course and tutors.

By Illene N C

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Mar 6, 2025

This course helps me a lot

By Mihir B

•

Mar 6, 2025

This Course Is Best For Me

By Kishan P

•

Oct 25, 2024

Very helpful course for us

By Zwelakhe N

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Oct 14, 2024

great course i learnt alot