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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4276 - 4300 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By DENNISE D P B

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Oct 17, 2025

excelente aprendizaje

By Maia R M

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Sep 12, 2025

Un curso muy completo

By Nardy L

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Aug 11, 2025

Excelente metodologĂ­a

By Alssadeg B M S

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Aug 10, 2025

is very goooood curse

By MD R H

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Jul 25, 2025

Great 😊 learning app

By Ammar A

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Jul 20, 2025

Expectational Prefect

By Andrea K S

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Jul 6, 2025

el profesor es genial

By Swati A

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Apr 25, 2025

great course content.

By Melody T M

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Apr 12, 2025

Keep up the good work

By Khandu W

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Apr 9, 2025

helpful and effective

By Support T

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Mar 27, 2025

Very Useful Course...

By Rajitha N P

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Mar 21, 2025

Highly Recommended...

By ANGÉLICA R M

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Feb 23, 2025

MUY CLARO Y EXPLICADO

By Kainat s

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Dec 16, 2024

It's very interesting

By Yana F

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Dec 2, 2024

Intensive, motivating

By Jill D

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Aug 29, 2024

Great starter course!

By Meshack N

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Jun 24, 2024

Very effective course

By Debbie F

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May 16, 2024

Great place to start.

By Sumanth S

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Apr 11, 2024

good course structure

By 18.Massela A N

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Mar 3, 2024

VERY AMAZING JOURNEY!

By Kamrul H

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Nov 29, 2023

it was very effective

By Nasrin B

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Oct 1, 2023

wonderful and helpful

By Kristian G O

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Sep 11, 2023

I have learned a lot.

By Ranjith S

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Sep 6, 2023

good and very usefull

By Jagyasani

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Aug 22, 2023

it was really helpful