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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4251 - 4275 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By angela v l a

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Dec 14, 2024

Excelente aprendizajes

By Lois 4 r

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Nov 21, 2024

Very insightful course

By ROHAN J M A

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Sep 23, 2024

gives a good knowledge

By Ikechukwu E

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Aug 26, 2024

It the best class ever

By dieni a

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Aug 26, 2024

its amazing, thank you

By Kizito M I

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Jul 30, 2024

The trainer is awesome

By Chiamaka E

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Apr 5, 2024

This is my best so far

By Hipólito M

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Mar 12, 2024

informativo y practico

By chinwe o

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Feb 28, 2024

Amazing learning time.

By Daniel I O K

•

Jan 5, 2024

An amazing certificate

By ABDULAZIZ A S S

•

Dec 10, 2023

I have benefited a lot

By DAVIDSON O

•

Oct 6, 2023

What a great re-start!

By Deshon G

•

Aug 30, 2023

enjoyable and engaging

By Anatoli G G

•

Aug 6, 2023

I was nicely surprised

By zainab c m

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Jul 2, 2023

very interested course

By Ahmed s

•

Apr 24, 2023

it is so useful course

By Kasheesh Z

•

Jan 17, 2023

Such a helpful course!

By music m

•

Oct 17, 2022

nice course i love it

By Juan C

•

Oct 14, 2022

very well structured!

By owen o

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Oct 13, 2022

it was really awesome

By Sorabh K B

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Aug 10, 2022

It was a amazing start

By Tyrah L

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Aug 1, 2022

Engaging and educating

By Moayad

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Jul 31, 2022

I loved the presenters

By sa30 k

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Jul 2, 2022

really love the course

By Subrat P

•

Dec 3, 2025

Good 👍👍👍👍👍👍👍👍