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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4201 - 4225 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Prakash M

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Sep 30, 2024

This course is awesome

By Rodiat A

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Sep 29, 2024

Very good and educative

By Midarca M

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Sep 25, 2024

.......................

By Hauwa N A

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Jul 16, 2024

a learning curve for me

By Michelle D

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Jun 27, 2024

Really good foundations

By Katrina S T

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Jun 18, 2024

Very insightful course!

By Tajimuratov A J

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Apr 25, 2024

digital marketing super

By Dang H G H

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Apr 7, 2024

The course is very good

By TammyG S

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Mar 30, 2024

Absolutely worth it!!!!

By Melissa S

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Feb 14, 2024

Very informative course

By Hemant K V

•

Dec 22, 2023

Wonderful experience ✨✨

By EMMANUEL I

•

Nov 26, 2023

Excellent and educative

By Tiffany C

•

Oct 17, 2023

Awesome! Keep it going.

By G J

•

Oct 9, 2023

This is a Great course.

By Sajjad A

•

Oct 8, 2023

Very Informative Course

By AKHILA R

•

Sep 29, 2023

one of the best course.

By Zein S

•

Sep 21, 2023

clear and easy to learn

By Adewole S

•

Aug 5, 2023

This couurse is superb.

By Muhammad I S

•

Jul 30, 2023

overalloverall bestbest

By Liaquat A S H M

•

Jun 5, 2023

this is a best website

By Musawenkosi D

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May 25, 2023

Good even for starters.

By beryl c

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May 8, 2023

it was soo informative,

By KHALIESA A M N

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Apr 30, 2023

Good and useful content

By JP C

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Apr 22, 2023

wonderfully structured!

By Anchit K G

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Apr 20, 2023

Thanks for this course.