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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4226 - 4250 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Firoz M R

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Apr 5, 2023

Thanks for oppurtunity.

By Greg E

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Feb 16, 2023

Great foundation course

By Dina M S

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Jan 21, 2023

Enjoyed every bit of it

By kaharou b b

•

Dec 11, 2022

very instructive course

By Shalom A

•

Dec 10, 2022

What a course this is!!

By ajith k

•

Dec 10, 2022

This course is awesome!

By JoJo S

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Nov 29, 2022

iIt was vey educational

By David M

•

Nov 11, 2022

Very clear and thorough

By Grady C

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Nov 7, 2022

Extremely Informative!!

By ZINE S

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Nov 3, 2022

thanks for everything !

By awais m

•

Sep 26, 2022

Beyond my expectations

By Md J A

•

Sep 11, 2022

this is best course in

By Kiran S D

•

Aug 26, 2022

It was very good course

By Rabah F Q

•

Jun 7, 2022

very easy to understand

By vidi f

•

Nov 13, 2025

bagus menambah wawasan

By Dani N

•

Sep 21, 2025

I LIKE THE COURSE OF 1

By Rahanur I R

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Sep 1, 2025

good topic and example

By SATAKSHI G

•

Aug 12, 2025

skill enhancing course

By Edward O W

•

Jul 6, 2025

kerenn bangett isinyaa

By DIANA A M Z

•

Apr 24, 2025

Muy útil e interesante

By Shady A

•

Apr 2, 2025

Very Impressive course

By Mantchine L

•

Mar 28, 2025

estou muito satisfeito

By Angelin D

•

Feb 26, 2025

merci ca ete surperble

By Ishini R

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Feb 19, 2025

Good. I learned a lot.

By Soumen M

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Jan 12, 2025

IT IS VERY INFORMATIVE