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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4151 - 4175 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Tuhin M

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Dec 31, 2023

Exclusive for beginners.

By Alistair H

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Nov 3, 2023

Great course, thank you.

By Lohedami M

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Oct 29, 2023

It was very informative.

By Malik A

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Sep 6, 2023

Its was great Experience

By Michael W

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Jul 2, 2023

Great overview to start.

By Omkar D

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Jun 29, 2023

very good and intersting

By SAI T C P

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Jun 13, 2023

Good learning. Thank you

By Shreya B

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May 22, 2023

i enjoy learn new things

By William T

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May 9, 2023

great lesson and insight

By Luz O

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May 7, 2023

Easy and well informing.

By Ubokobong J

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May 4, 2023

It's very much Educative

By Beshoy H

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Apr 20, 2023

very useful information

By Sarah M S T

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Apr 15, 2023

Very helpful! Thank you.

By Nzenwa A

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Apr 14, 2023

EXCELLENT AND RICH GUIDE

By Jahanzaib L

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Mar 6, 2023

It was great experience!

By Mohammad S

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Jan 20, 2023

super cool for beginners

By Zaydane M

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Jan 19, 2023

It was easy and helpful.

By Richard C

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Dec 20, 2022

Very insightful overview

By Sundas A

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Nov 29, 2022

Good explanation of each

By Deleted A

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Nov 28, 2022

simple and easy to learn

By Oscar M

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Nov 17, 2022

Excelente, muy completo!

By Mark C

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Nov 14, 2022

I love it! Very helpful!

By Amna T

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Oct 25, 2022

its a great opportunity

By Ruchi A

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Oct 22, 2022

nice, and very helpfull

By Digital S

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Sep 16, 2022

Ulimate Knowledge Given