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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

SS

Mar 3, 2022

I​ found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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451 - 475 of 1,095 Reviews for What is Social?

By Muhammad A Y

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Mar 31, 2019

i am very thankful to you to coursera i have learn a lot .

By Deleted A

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Oct 26, 2017

This is a great course with a lot of great strategy in it.

By Whitney

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Sep 2, 2017

Amazing course I've learned how to effectively use social!

By Sara V

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Jun 19, 2017

I'm loving this course so far. It's been very informative!

By Evan

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Oct 9, 2016

This is a really good course for baseline level informaton

By Nayeli C

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Feb 7, 2016

Excellent!! I have learned pretty much thanks to this MOOC

By BONANG

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Aug 6, 2020

I WOULD LIKE TO CHANGE THE NAMES ON MY CERTIFICATE THOUGH

By medhanie

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May 30, 2016

This course has a lot of valuable information. It's grate

By Pham T B

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Nov 15, 2022

This course offers a large amount of useful information.

By Rose M

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Nov 3, 2020

This is a very helpful course to understand social media

By CHRISTIAN J G P

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Jul 24, 2020

Very interesting, I learned some new concepts and skills

By Marina C F d M

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May 29, 2020

Fantastic! Really enjoying my specialisation. Thank you.

By Hanazaki A

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May 24, 2020

Good for learning in Social media, and Social Marketing.

By Divesh G

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Jul 3, 2019

It's the best course I ever learned online, till date..!

By Yolanda N P

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Feb 28, 2016

Excellent course with tips to get you started in social!

By Eugene T

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Dec 26, 2015

Great course with insights on the Social Media Landscape

By Syed R J

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Jun 20, 2018

Learn a lots..New & Unique About Social Media Marketing

By José J M R

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May 3, 2018

Excellent and with updated material, highly recommended

By K N N

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Oct 22, 2017

A good course to begin exploring social media marketing

By GUNEY U T

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Dec 26, 2021

Just amazing, it is so much better than I had expected

By George O

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Jun 1, 2020

A great course about the importance of social strategy

By Siti N

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Apr 21, 2020

Everything is in order. A good course to learn! Thanks

By Gracious E

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Apr 14, 2020

I learnt a whole lot. Thank you Randy, Judy and Smith.

By Arantxa C V V

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Jun 27, 2019

Me gusto mucho, tiene contenido muy interesante y útil

By Sinusoid D

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May 29, 2019

Loved the course! Definitely exceeded my expectations!