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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4026 - 4050 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By amna s

•

Oct 7, 2024

really enjoyed this course

By Xochitl L

•

Sep 27, 2024

very informative, loved it

By khushi v

•

Sep 5, 2024

best place to learn so far

By Zara B

•

Jul 18, 2024

Explained alot really well

By Bwalya M

•

Jul 5, 2024

loved it, very informative

By M N F

•

Jul 1, 2024

awesome and worth material

By The S S

•

May 14, 2024

Awesome Informative course

By Yeebyo G

•

May 11, 2024

It was a leap to marketing

By Lisa R

•

Feb 16, 2024

It is a very great program

By Ishaan S

•

Feb 2, 2024

It was a wonderful course!

By Hunain A J

•

Dec 21, 2023

Having a great experience!

By Vijendra m

•

Oct 31, 2023

best thing for your growth

By Abdul L

•

Oct 23, 2023

ultimate learning solution

By Sujan

•

Oct 6, 2023

Great learning opportunity

By Hicham E

•

Sep 30, 2023

A really beneficial course

By Scott M

•

Aug 29, 2023

information

presented

good

By Ana T

•

Aug 23, 2023

Very interesting learning!

By Luis V

•

Aug 19, 2023

Great foundational course!

By Katy E

•

Aug 13, 2023

Muy until

y bien explicado

By brian “ b

•

Jul 28, 2023

love it very knowledgeable

By Amna J

•

Jun 19, 2023

Great learning experience!

By Julius C

•

May 17, 2023

the best program ever woow

By ahmad a

•

Jan 10, 2023

I loved it . It is great .

By Sagnik B

•

Nov 3, 2022

Great learning experience!

By VISHNUVARTHAN V

•

Oct 23, 2022

excellent teaching method