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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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4126 - 4150 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad A Y

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May 24, 2022

Excellent Course Content

By Harish K S

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May 23, 2022

Excellent course for all

By HARAPRASAD P

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Dec 15, 2025

Vary nice and inspiring

By Ashani H

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Oct 25, 2025

Excellent intro course!

By Calisaya L

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Sep 23, 2025

muy completo me encanto

By Belal Y

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Sep 15, 2025

very informative course

By Manujaya D

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Sep 1, 2025

Best Education platform

By dil j

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Aug 26, 2025

beneficial, best course

By LUZ M A B

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Aug 14, 2025

Muy bueno e interesante

By Sri A A

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May 3, 2025

Very interesting course

By anas a

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Apr 19, 2025

It was a great start up

By Aishwarya S

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Mar 28, 2025

Very nice for beginners

By Karina L S D

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Jan 11, 2025

Las bases son perfectas

By Truc Q V

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Dec 18, 2024

Great option to go for.

By Bongi Z

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Nov 19, 2024

Awesome detailed course

By Sukhvinder S

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Nov 14, 2024

very easy to understand

By AMAL E J

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Oct 29, 2024

grate , i learned a lot

By Bestine B

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Oct 15, 2024

Good Classes, great job

By Tesa a a

•

Oct 10, 2024

very good, very helpful

By Prakash M

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Sep 30, 2024

This course is awesome

By Rodiat A

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Sep 29, 2024

Very good and educative

By Midarca M

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Sep 25, 2024

.......................

By Hauwa N A

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Jul 16, 2024

a learning curve for me

By Michelle D

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Jun 27, 2024

Really good foundations

By Katrina S T

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Jun 18, 2024

Very insightful course!