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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4126 - 4150 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Akansh G

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Jul 12, 2025

I LEARNED A MANY ASPECTS

By CARLOS A P G

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Mar 27, 2025

EXCELENTE EL APRENDIZAJE

By Alberto S d J

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Mar 12, 2025

nota 10. adorei o curso.

By Gypsy A

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Mar 4, 2025

Thank you to my coaches!

By Bilal H

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Feb 26, 2025

دور ة جيملة جدا شكرا لكم

By Manmeet S M

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Feb 23, 2025

GREAT COURSE !! LOVED IT

By Dhruvilkumar B D

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Feb 9, 2025

nice and exellent cource

By Ndimphiwe C

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Dec 28, 2024

I loved this course.....

By Aveen

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Dec 22, 2024

build my foundation well

By Ritwik K

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Dec 16, 2024

It was a fabulous course

By Carlos M B U

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Dec 12, 2024

The best! I learn a lot!

By Sidra M

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Dec 10, 2024

Recommended to beginners

By Lesly y S

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Dec 6, 2024

Me encantó y lo disfruté

By Servin “ L

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Nov 14, 2024

Learning allot. Amazing!

By Ірина М

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Oct 13, 2024

Цікавий та корисний курс

By Yasir A

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Aug 13, 2024

Excellent beginner guide

By Anabel O

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May 13, 2024

EYE OPENER CERTIFICATION

By Satyam J

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May 9, 2024

Best Course New Learners

By joselin M

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May 3, 2024

Great easy to understand

By Clair K

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Mar 17, 2024

it was very informative

By Deleted A

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Mar 6, 2024

This course was amazing.

By Nasro B

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Feb 28, 2024

give me my certafication

By Carlmero M

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Feb 14, 2024

This was a great course.

By Harsha 0

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Jan 4, 2024

Very nice 👍 explanation