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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4076 - 4100 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Teklie S

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Mar 13, 2024

Very good job. Keep going

By Danny L R

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Feb 23, 2024

Amazing and user friendly

By Kerilyn B

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Jan 30, 2024

this is very informative

By ZAHER A A

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Jan 15, 2024

I am very grateful to you

By Yilanith L R P

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Nov 30, 2023

Genial, 100% recomendado.

By Prasoon s

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Nov 25, 2023

it was amazing experiance

By Thirumalai D

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Nov 25, 2023

Good course to begin with

By Merajul I S

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Nov 6, 2023

very good and informative

By Jacque L

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Oct 24, 2023

Very interesting and deep

By Anas K

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Oct 13, 2023

I Really Like This Course

By Mk o

•

Sep 22, 2023

Absolutely outstanding !!

By Mani K

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Sep 4, 2023

This course is very great

By Abdullah G

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Aug 28, 2023

it was very good course

By Salim B

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Jul 27, 2023

You learn no matter what.

By Vinay K P

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Jul 4, 2023

Great Learning. Thanks!!!

By Muinat Y

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Jun 23, 2023

I enjoyed every bit of it

By Kamlesh A

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May 18, 2023

Good Fundamentals course.

By Ghadir A G

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Apr 16, 2023

Easy and straight forward

By Lynn P

•

Mar 28, 2023

Amazing learning program!

By Yodit Z

•

Mar 18, 2023

So far good, eye opeining

By Gusti B A V

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Feb 22, 2023

Its really helpful course

By Shubh G

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Feb 2, 2023

Very helpful and precious

By Mohammed E

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Jan 28, 2023

thank you so much for all

By Emon B

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Jan 5, 2023

I loved doing this course

By Vaasu S G

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Jan 1, 2023

Very well crafted session